2008年7月6日星期日

When buying from a retail jeweler


When buying from a retail jeweler you usually have several choices of stores in your local area which allow you to visit them, and talk to a salesperson face to face. The salesperson should be able to show you several diamonds that meet your criteria and thoroughly explain them to you.

I asked at the beginning if diamonds were a good value in today's market. My answer is "yes" as long as you're buying the stone for all the right reasons. The right reasons will be different things to different people. It might be for you to wear yourself, or give as a gift, or the most special of all... to give to that special person as an engagement ring. Just keep in mind that a diamond is bought as an investment in beauty and not as a financial investment.

It is not unusual to plan a basic wardrobe that takes you from day to evening and from casual to formal occasion and coordinates to extend the range of use of each piece. Jewelry is, of course a wonderful accessory to this wardrobe and your basic jewelry wardrobe needs some planning. Some of these pieces will be chosen to complement your basic wardrobe, others to fit within your own personal style and others to be up-to-date statement of fashion. When you buy pieces you will wear frequently, buy the best quality you can afford.

A classic gold or gold-filled chain is a lifetime investment that can be worn in many ways and for many years. When you chose a gold or gold-filled chain, be sure the clasp is strong, properly sized and of the same metal so it d

Diamonds are the enduring symbol of eternal love, as well they should be. Diamonds are the hardest natural material known to mankind. What could better represent eternal love than something that is practically indestructible?

Tradition says that the custom of giving a diamond engagement ring began in 1477 when the Archduke Maximilian of Austria gave Mary of Burgundy a diamond ring and married her the following day. At that time all diamonds came from India and the common fellow had little hope of offering one to his own sweet love.

But if diamonds are so indestructible, must a gentleman give his lady a newly mined and cut diamond? I say no! The opportunity for a true bargain exists in a pre-owned diamond.

Regular retail jewelry stores have an enormous markup in the price of their jewelry, but great deals can be found by looking beyond the traditional jewelry store. Sure, you can get a deal at the most famous of the "big box" stores, but does your lady want to wear the same ring that thousands of women across the country have just chosen? What about the 4 C's of diamonds: cut, color, clarity, and carat? You might want to make sure that one of your 4 C's doesn't stand for "cheap."

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