Recently there is article writing about the famouse ice cream brand Haagen-Dazs, it mainly concerns with the value and position Haagen-Dazs in European mainstream culture. It is said that Haagen-Dazs is just a ordinary ice cream in Europe and USA, there is even no speciality stores. It can be easily got from the supermarket, which only costs 4 penny in USA, and 1 Euro can buy a whole box of Haagen-Dazs. We all know that there are many foreign things exaggerated in chinese cities. In china, we only can eat Haagen-Dazs at parties or weekends. It seems many chinese are like foreign material, from the luxuries to some rubish products, they put it as a symbol to their status.
Take the example of KFC and Mcdonald's, their expanding speed is really amazing, according to a investigation, it is said that the number of their new stores opening can reach 60 a day on average, they can open it as long as there is space for them. There is no doubt that they really did a very good job in managing and service attitude. However, the two fastfood stores are also the killer of our health, in west, they have been listed into the rank of limitation store, then what about china? People are taken eating in KFC and Mcdonald's as a way of enjoying the west life, that maybe one reason foreigners look down upon chinese.
Besides the eat, how about the wear? With the development of chinese economy, more and more foreign goods enter chinese market. In china, a piece of imported coat can cost 1000RMB on average, while the same coat in Europe it is just dozens of Euro, and an ordinary wage earner in there can get 2500Euro a month, which is 25,000RMB. We can see that the common forgein goods we can buy in mall are generally inferior ones. In west, there are also second hand markets, people can get a lot of things there with good quality, however, in china, there are too many poor quality products full of the market. Then why the difference is so big? That's effect of brand, foreign companies are much concentrated on service, the humanity, but the chinese always put their benefits as the first consideration.
Orignal From: Chinese Consumption Culture
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